Post by bitheeranidas00742 on Nov 9, 2024 3:23:31 GMT
According to some reports, YouTube may be shut down in Russia very soon. A team from China has even arrived to help Russian specialists solve this problem. And who can understand such issues better than the Chinese? Since 1998, the Celestial Empire has been using the most advanced system of restricting Internet content called the "Great Firewall of China". And this is not only blocking Facebook, YouTube, and other foreign projects, but also filtering search queries. What to do and where to run for Russian bloggers and their audience, let's figure it out together.
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When to expect
Already now users in many cities of Russia say that the YouTube service is unstable. Failures are encountered from Moscow to Perm. There is an opinion that this is connected with testing of the blocking, which will be launched very soon.
It is important to remember that this is not the first attempt to block YouTube in Russia. The first attempts were made back in 2010, when a court in Komsomolsk-on-Amur ruled to block YouTube for extremism. At that time, the video hosting service was indeed blocked, albeit briefly. Since then, the situation has not changed much, and the main complaint about the service remains the same: extremism.
Another strong information wave related to blocking rolled wordpress web design agency through in the fall of 2022. Then officials and analysts began to announce the imminent blocking of YouTube. And in 2023, one can observe more and more statements by media personalities about the need for blocking and the need for import substitution.
However, in addition to our initiative, there are similar sentiments in the West. Let's not even talk about how many million-following Russian bloggers YouTube itself has blocked, it's a pretty sad story.
Black Monday for YouTube
Internet users are waiting with great interest to see what will happen next. It is not yet clear whether access to YouTube will really be closed. There is even information that the service will be closed, but not now, but before December 2025. Some analysts are talking about 5-10 years if negotiations are unsuccessful.
The closure may happen at any moment. Here are the factors that indicate this:
unstable political situation;
the policy of YouTube itself, which blocks Russian channels with enviable consistency;
disabling monetization on the service for domestic bloggers;
a large holding company that has invested a huge amount of money into RuTube and plans to recoup its investment.
True, it is difficult to say now whether Rutube will withstand the load of 40-50 million visitors per day. Rutube administrators claim that the platform can withstand such a threshold of visitors already. But no one will undertake to predict what will happen next.
How bloggers can prepare for a possible YouTube block
Bloggers who need to know how to work in the new conditions are the ones who are most worried about the service's closure. And we understand them perfectly. Many viewers are already forced to search for their favorite influencers all over the Internet - from Zen to Telegram. What will happen next? It's time to consider alternatives for moving:
VKontakte has already started to launch monetization. The blogger support program allows you to get 100% of the advertising impression. However, there are restrictions: the channel must have at least 5,000 subscribers, and the content must be unique. You can promote both videos and audio recordings. There is even an opportunity to receive money during a stream or live broadcast - DonationAlerts.
Telegram, which gained immense popularity after Instagram, which is banned in the Russian Federation, was closed. This cross-platform messenger offers two ways to earn income: official and unofficial. In the first case, subscribers transfer donations to the channel author, in the second, the author publishes content on the channel for money. This is called advertising integration, and this is what the Perfluence blogger exchange is excellent at. Right now, bloggers can come to us and take an order for advertising placement not only in Telegram, but also on their other platforms. Just create a channel in Telegram, transfer subscribers to it and work.
Yandex Zen also offers bloggers quite a wide range of opportunities. Here you can post not only videos, like on YouTube, but also vertical short videos in the TikTok format and text publications - articles or posts. To connect monetization on Zen, the channel must have at least 10,000 minutes of views over the past 7 days in a row, the video must last at least 120 seconds, and the text message must require 40 seconds or more to read.
The Chinese platform Trovo is suitable for gaming streamers . According to the site administrators, they are ready to make individual offers for authors who have a sufficient number of subscribers. The famous streamer Ilya Maddyson has already visited this platform.
The Russian analogue of YouTube, Rutube, also has its own monetization scheme, but at a rudimentary level. In modern realities, the development of Rutube largely depends on the technical capabilities and conditions that will be offered to bloggers and advertisers.
By the way, the Russian government is looking with great enthusiasm at the analogue of the American video hosting service — Rutube. Back in 2020, billions of rubles were invested in it and Gazprom says that monetization will start working on the platform in the near future.
Rutube should become a profitable project in the future. But so far, things are not so smooth. Some bloggers claim that in order to register, you need to register on "Gosuslugi", and uploaded videos take a long time to be moderated. And the service itself works slowly, there are a lot of ads. In addition, there are concerns that complete state monopolization will not give bloggers freedom in choosing video topics, and the commission for advertising will be too high. We'll see.